What’s the difference between Marketing and Advertising? All advertising is marketing, but not all marketing is advertising. Think of it as a pie. The pie is marketing and a slice is advertising. Marketing is the strategy and plan behind everything a business does in order to get and retain customers. Waverider works with companies to clarify their message and put complete marketing plans together. We then implement these plans for our clients. We can serve as your local-sourced marketing department or as an extension of your in-house marketing operation.

Waverider Communications / 265 Franklin Street, Suite 1702 / Boston, MA 02110 / 617-963-5291 /