Doing Well By Doing Good – Cause Related Marketing

Cause Related Marketing Opportunities

Cause marketing began, on a national scale, in the early 1980s when American
Express partnered with the nonprofit group that was raising funds to restore the Statue of Liberty.

American Express gave a portion of every purchase through its credit card to the cause plus an additional donation for every new application resulting in a new credit card customer.

The results are now legendary: the Restoration Fund raised over $1.7 million, and American Express card use rose 27 percent. New card applications increased 45 percent over the previous year. All this was accomplished with a three-month campaign.

Now, companies have fully embraced what is called “doing well while doing good.” Research shows that more than 84 percent of global consumers want to buy socially or environmentally responsible services and products.

Waverider Communications assists with the following types of Cause Related Marketing campaigns:

  • Underwritten Public Service Announcements
  • Social Media Marketing Programs
  • Product Sales
  • Purchase Plus
  • Licensing
  • Cobranding events and programsWe look forward to speaking with you regarding how your business may be involved in Cause Related Marketing.

We look forward to speaking with you regarding how your business may be involved in Cause Related Marketing.

265 Franklin Street/Suite 1702/Boston, MA 02110/617-963-5291