Radio began the age of Broadcasting in the 1920’s. Television added pictures in the 1940’s and the world has never been the same since. The 1970’s and 80’s introduced the wide expansion of Cable Television and with it in the 1990’s came the age of ‘Narrowcasting’ as cable systems were able to target advertisers’ messages into tighter geography.
The Internet, Social Media, Smart Phones and all the technology that comes with them have now ushered in the age of ‘Microcasting’. Never before have advertisers been able to target a message so specifically. This has opened doors for businesses of all sizes but has been particularly beneficial for smaller businesses that previously were shut out of a comprehensive media mix. Effective use of these technologies, while tricky, can be a game-changer for your business. And the world will never be the same again.
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