“Creativity is intelligence having fun.” – Albert Einstein

Are you an Advertiser? Maybe you’re a Marketer. Could you be a Seller? Or are you a Brand?

If you provide a product or service to anyone for compensation, the answer to all of the above is a resounding, “YES!”

The lines are blurred as never before. TV, Radio, Print, Social Media, Mobile, Old Media, New Media, Middle Aged Media. What is a business to do?

First, take a deep breath. Things are never as confusing as they seem. Whether you are selling cutting edge tech solutions online or Bronto Burgers to Fred Flintstone at the Bedrock Drive-In the goal is the same: You have something to sell and need someone to buy it. It’s that simple. You need to find the right people to buy from you, the right way to reach them at the right time with the right message or you won’t sell anything. And that’s a bad thing.

In the not too distant past it was relatively easy to find a way to convey your message. The local paper, local radio station, direct mail, yellow pages or a billboard.

Then all Hell broke loose. Cable TV, the Internet, Google, Facebook, Twitter, Instagram, Pinterest, Advocate Marketing, Product Placement, Cause Related Marketing, Blogs, Mobile Advertising and so on and so on.

The fundamentals of marketing are still the same. Find the right people in the right place at the right time and communicate your message. No matter what the medium, the goal is the same. Motivate people to buy from you. What once was a 6-8 slice pie has now been shattered into a million crumbs.

So, again we ask, what are you to do?

The answer is, work with someone to sift through the pebbles to find those precious few nuggets of marketing gold you can leverage to grow business.

We are that someone. Waverider Communications. We work with businesses of all types, have the enthusiasm to find new opportunities and the experience to know what will work.

Tell us why people should do business with you and we’ll tell you how to let the right people know.

265 Franklin Street, Suite 1702 / Boston, MA 02110 / 617-963-5291