“Marketing is no longer about the stuff that you sell, but about the stories you tell.” – Seth Godin

The numbers are staggering. Here are just a few statistics and projections on the future of digital marketing:

“About three-quarters of U.S. adults (77%) say they own a smartphone, up from 35% in 2011, making the smartphone one of the most quickly adopted consumer technologies in recent history. ” – Pew Research

“Cisco projects that global internet traffic from videos will make up 80% of all internet traffic by 2019.” – Small Business Trends

“4x as many customers would prefer to watch a video about a product than read about it.” – Animoto

“Using the word ‘video’ in an email subject line boosts open rates by 19% and clickthrough rates by 65%.” – Salesforce

“More than 60% of marketers and small business owners said they plan to increase investment in video marketing.” -Animoto

The technology and opportunities are here. If you’re not moving forward, you’re moving backward.

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